Two Awards at What HI-FI? Awards 2014

Double award from What Hi-Fi?

What Hi-Fi? is the world’s leading independent consumer guide for buying and owning hi-fi products. What Hi-Fi? spends countless hours testing, comparing, evaluating, and judging audio and AV products. They love what they do and each year they select the best of the best products in their annual award ceremony.

The annual awards are known as the Oscars of the hi-fi and AV industry. This is no surprise, their ratings are trusted by anyone in the market. The very best products are celebrated in a wide range of categories. Good news for us, as Shure scoops up awards in not just one, but in two categories:

Shure’s SE425 win best in-ear earphones £150-300 at the What Hi-Fi? Awards 2014
We’re delighted to see the SE425 recognised for the second year in a row.

“The finest in-ears we’ve ever head at this price.”

Find out more information on the SE425 on our websites: In Dutch | In French

Shure’s SE425 win best in-ear earphones

Shure’s SRH1540 win best home on-ear headphones £300+ at the What Hi-Fi? Awards 2014
The key here is comfort. The earpads are covered in Alcantara and are amazingly soft, the same substance can be found on Formula One car seats. The SRH1540 is a real treat for your ears, both from a comfort aspect and sonically.

“Heads up for a real treat – if you want to enjoy great sound in pampering comfort all day long, give these a go.”

Find out more information on the SRH1540 on our websites: In Dutch | In French

Shure’s SRH1540 win the best home on-ear headphones

What Hi-Fi? Awards 2014
We would like to send out a huge thanks to the What Hi-Fi? team for their love and recognition of Shure products. You can read their full review and learn more about the awards at the What Hi-Fi? website.

Personal Monitoring Clinics

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Due to delayed availability the Personal Monitoring Clinics are postponed until beginning 2015!

More information and new dates will follow as soon as possible! 

In-Ear Monitoring or Personal Monitoring Systems have been around since the 90’s and since the introduction, these systems have gained popularity among artists and bands alike.

Nowadays almost every well-known band or artist uses in-ear monitors.
With the introduction of affordable systems (like PSM200 & PSM300) the benefits of in-ear monitors are accessible for a larger audience.

However, there are still many questions or misstatements about in-ear monitoring and the benefits are not always clear.

That’s why Shure Benelux and five select partners are organising Personal Monitoring Clinics.

Personal Monitoring Clinics
Are you not using in-ear monitors or do you want to know more about monitoring systems? Come to one of the 6 Personal Monitoring Clinics!

In these clinics a Shure Product Specialist will explain all about in ear monitoring. He will cover the operation, the benefits and he will provide tips for setting up your own system.

Afterwards you can experience the benefits for yourself and with the demo setup you can create your own personal mix.

Win a PSM300 System
In addition, three lucky visitors will win a PSM300 Personal Monitor System.

Participating is easy:

  • Fill in the feedback form at the clinic
  • Like the Shure Benelux Facebook page
  • Tag yourself in one of the pictures we upload after each clinic

After the clinics we will randomly raffle the three systems among the visitors. The winners will be announced on December 15th on Facebook.

Locations & more information:

For more information about PSM300 visit our website or watch the video below:

PSM300  – (Dutch | French)
PSM300 Premium – (Dutch | French)

Introducing PSM300

PSM300 Personal Monitoring

Our newest personal monitoring solution, PSM®300, is a stereo monitoring system that brings the performance and durability of our top systems to performing artists and bands looking for a more affordable option. Available in two different variations for entry-level and more experienced users, PSM300 provides rock-solid wireless performance and features 24-bit Digital Audio Processing. PSM300 systems will be available from your favorite authorized Shure dealer (in Belgium, Luxembourg and the Netherlands) mid-November.

PSM300 available at


Watch the video

Personal Monitoring Clinics
We will be demonstrating the PSM300 system and personal monitoring systems in general, at 6 locations in Belgium and the Netherlands. More information will be available soon, check our website later this week for more information ( /

Personal Monitoring Clinic


SM and BETA Digital Wireless Systems, Receive a Second Battery for Free

SM BETA Digital Wireless

If you are in the market for a new Digital Wireless System, consider an SM or BETA Digital Wireless System from Shure.
Shure SM and BETA Digital Wireless Systems deliver excellent sound quality and wireless reliability. Systems are available in various microphone configurations, for example with the SM58: The industry leading professional microphone for everyday use, club gigs and studio projects.

In addition, when you buy an SM or BETA Digital Wireless System you will now receive a second batter for free! *

Battery promotion

Intelligent rechargeable functionality
SM and BETA Digital Wireless Systems are equipped with special lithium-ion batteries, fully charged they have an operation time of 16 hours. This battery is extremely durable and economical. One lithium-ion battery is equal to 2.500 standard alkaline disposable batteries!
Think about all those AA batteries you won’t need.  The benefit of this is twofold: batteries are costly, and you can’t monitor how much time you have left before they run out. We’ve all been in that situation where you end up having to throw out perfectly decent batteries in order to reduce the risk of a drop out during that crucial guitar solo. With advanced GLX-D power monitoring features, you’ll be able to rely on your battery charge and the unit will pay for itself in no time!

Additional advantages include being able to charge through multiple methods, including the ability to charge through any USB power source.
So, imagine this scenario; you turn up to your venue and realise you’re out of power. However, thanks to the convenience and abundance of USB, you’re able to charge your battery off a laptop or in your car. 15 minutes of charge alone will reward you with 90 minutes run time, which is more than enough to get you through the first set and then some.

Automatic frequency management
The whole concept of SM and BETA wireless systems was to bring advanced wireless features to an affordable level, without the user having to think about setup. With LINKFREQ technology, all you have to do, is switch the unit on – the transmitter and receiver will then automatically find each other. The receiver, which has frequencies and backup frequencies on each usable channel, assesses the environment and automatically puts you on the best available frequencies. If there’s ever any RF interference, the receiver will seamlessly switch frequencies to ensure that you are always on the cleanest available frequency. You’ll have peace of mind at every gig, without having to be an RF wizard.

Globally License Free
All Shure GLX-D systems operate in the 2.4GHz frequency band, meaning you can tour with your band anywhere in the world and the system will work reliably. No costly license fees required.

Visit our website for more information on SM and BETA Digital Wireless Systems:

  • SM Digital Wireless (FR | NL)
  • BETA Digital Wireless (FR | NL)

SM and BETA Digital Wireless Systems are available from authorised Shure Dealers in the Benelux.
Find a Shure dealer near you on our dealer locator:

* Promotion is only valid in the Benelux (Belgium, Luxembourg and The Netherlands)

* Available for Systems purchased between 18th of October 2014 and 21st January 2015, while stocks last.

The Roots – Mics of the Tonight Show

Mics the RootsBy now, you’ve heard the news that Jimmy Fallon is the new host of the late-night pinnacle that is The Tonight Show. You may have even seen an episode or two, or at least caught some of Jimmy’s celebrity-tinged antics on YouTube the next day. If you haven’t seen the show yet, it’s quite a bit different from the days of Carson and Leno… Fallon’s sense of humor is second to none, and it is amazing to see what he can convince his celebrity friends to take part in.

Still one of Fallon’s biggest loves is the musical portion of the show, which is why he chose to bring along his friends from The Roots to continue as the house band on this new version of The Tonight Show. Along with The Roots came an arsenal of Shure mics and wireless systems. Perhaps you’ve even noticed a few here and there? I’m certain you’ve noticed Jimmy’s chromed-out Axient® SM58® handhelds, which he uses for musical numbers with guests.

I recently spoke with Musical Director Keith McPhee about the Shure mics on the show and their applications on the band stand. Keith not only sent along a list of mics, but also included some beautiful imagery (sans band) to illustrate what these mics are used for. Scroll down just a bit and see if you can identify the mics before you take a look at the list. Everything on the show is Shure, and I can tell you they put this stuff to the test night after night. Be sure to catch a future show to see and hear these mics in action!
Cory Lorentz – Artist Relations Manager at Shure Inc.

Questlove and Black Thought’s Mics

Mics the Roots2

1 Questlove VoxBeta 58 2 Drum RackBeta 98AMP 3 Questlove TalkbackBeta 57 4 Black Thought’s VoxKSM9HS 5 Hi HatKSM137 6 Snare Top 1Beta 181 7 Snare Top 2KSM32 8 Snare Bottom 1 Beta 181 9 Kick 1Beta 91A 10 Kick 2Beta 52

Knuckles, Captain Kirk, and Questlove’s Mics

Mics the Roots3

11 GuitarKSM32 12 Conga LowBeta 98AMP 13 BongosBeta 98AMP 14 Conga HighBeta 98AMP 15 Drum UnderheadSM81

Tuba Gooding Jr., James Poyser, Kamal Gray, and Mark Kelley’s Mics

Mics the Roots4

16 Damon VoxBeta 58 17 FluteSM58S 18 Kamal VoxBeta 58 19 SaxKSM32 20 TrumpetKSM313 21 James Vox – Beta 58 22 Mark VoxBeta 58

Complete list of Shure Microphones
Click on your preferred language for more information


What’s the Difference Between the Shure SM57 and Beta 57A?

You’d be hard pressed to find a band that hasn’t used the celebrated SM57 at least somewhere in their career. To this day, the SM57 remains the number one choice for guitar amps and snares, both live and in the studio. It has even been used for many vocal recordings – despite being intended for instruments.

With such an impressive history and track record on numerous albums and live performances, we’re often asked what applications would call for its newer counterpart – the Beta 57A. The simple answer is, it depends. However, there are some key differences which could aid your decision.

SM57 vs Beta57

Polar Pattern

Just like the Beta 58A, the Beta 57A has a supercardioid polar pattern in-place of the SM57 cardioid design. As you can see from the diagram below, a cardioid microphone will reject best from the back, while a supercardioid microphone will reject better from the sides. The supercardioid polar pattern also has the added advantage of being more directional and therefore less susceptible to feedback when the monitors are positioned correctly.


The Grill

Perhaps the most immediately obvious difference (at least from a visual perspective) is the grill design. The SM57 does not have a full protective grill. The reason for this design is to allow full use of the proximity effect, by allowing the microphone to be positioned closer to a sound source thanks to the absence of a ball grill. The Beta 57A offers the best of both worlds, featuring a uniquely shaped grill that offers the full protection of a ball grill, while still facilitating use of the proximity effect. Beta microphone grills are also much harder in comparison to their SM counterparts, which makes then more difficult to dent. Great for touring pros.

Shure Beta57A

Frequency Response

The Beta 57A, has an extended frequency response for brighter highs and more low frequencies, being described as having a tailored frequency response for drums, guitars, vocals, and horns. If you prefer more sparkle on your vocal or more low end chunk on your guitar cab – you’ll likely prefer the Beta 57A.


Thanks to the neodymium magnet, the Beta 57A has an increased output level. This is great for getting the best possible signal into the desk and improving signal–to–noise ratio.

Handling Noise

Both microphones feature Shure’s unique pneumatic shock mount system. The Beta 57A has an advanced version that further reduces transmission of mechanical noise and vibration.

The Bottom Line

In summary, the Beta 57A is no doubt an upgrade for many applications, but this does not necessarily make it better at everything. For example, if your guitar amp has a particularly glassy tone, you might not necessarily want to emphasise this with an extended frequency response. Additionally, if you capture more bottom-end on a vocal or instrument, this might not necessarily work within the context of a full mix. It’s important to consider what you want the final result to be and referring to the key differences to help you make an informed choice.

Product information
For more information visit our website:

Both microphones are available from Authorized Shure Dealers.
Click on your country to see a dealer in your area. (Belgium | The Netherlands)

“Shure, never a problem, always the solution”


We recently interviewed Jan van Antwerpen, live sound engineer for over 30 years. Some of the artists he works with are: Caro Emmerald, Candy Dulver, Kraak & Smaak and New Cool Collective.

Why Shure

Jan: Above all, the sound is very good and it is extremely reliable. In 30 years it has never let me down.
And the artists I work with tell me it is really pleasant to work with Shure.

Shure is never a problem, but always the solution.

Shure, a unique brand

Jan: Unique to Shure is a certain sound that is reflected in all products. In our world we call it fat, things sound fat. Whether it is in-ears or microphones it applies to all products. And that matches my personal taste.

Favorite products

Jan:  One of my favorite products is the AXT600 Spectrum Manager from Axient (NL | FR). In times where it is difficult to find free frequencies for transmitters and in-ears this product is a blessing to have. The Spectrum Manager searches and finds free frequencies and assigns them automatically. That is really convenient and I can recommend this to everyone.

Furthermore the usual SM57 (NL | FR) multi-purpose microphone that everyone still uses for the most varied situations and purposes.

My personal favorite is the BETA91 base drum microphone (NL | FR), I always get good results with it.

Shure is different

Jan:  I Love working with Shure because it is an innovative company. Often they are the first with new products on the market and the rest follows quickly.
Important is that it is great to work with and reliable.

And the most important thing is that it sounds good, everything they make!

Watch the interview ( Dutch )

What is Shure’s Pneumatic Shockmount?

The pneumatic shockmount featured in Shure microphones, is an essential, but often misunderstood piece of audio engineering. We look at why microphones have shockmounts and what makes the Shure pneumatic design so unique.


Why Microphones Need Shockmounts

For a dynamic microphone to work, the diaphragm and the coil need to move. In an ideal world, we only want this to happen when the signal we’re trying to pickup produces a sound. In reality, there are all kinds of other, unwanted sounds that can stimulate the diaphragm and produce a signal. This could be anything from mechanical sounds to handling noise or a simple rumble from the microphone stand. Shock mounts are used to isolate the microphone from undesirable vibrations that would otherwise be added to the output signal.

In 1964 Shure introduced the pneumatic shock mount, which is a sophisticated system designed directly into the acoustics of the cartridge and has not been duplicated by any other competitor to this day.


How does the Shure Pneumatic Shockmount work?

To prevent handling noise, the Shure pneumatic shockmount pumps like a piston to cancel out vibrations. As the vibration occurs, a chamber of air (See point 1 above) behind the diaphragm shrinks, forcing more air into the microphone cartridge (See point 2 above). This increases the pressure under the diaphragm which counteracts the pressure being induced by the vibration, thus minimising movement of the diaphragm. The science and engineering behind the pneumatic shockmount is impressive to say the least. Conventional shockmounts (as pictured below) are more simple in design, and not nearly as effective.



Marc Henshall

Five Common Microphone Mistakes

Over the years, we have encountered numerous mistakes people make when using microphones. We made a top 5 of the most common mistakes. Have fun reading this and don’t forget to add an example of your own in the comment box below!

1: Hanging microphones over the guitar amp

You see this technique used regularly as a substitute for missing mic stands. The problem is, when using a directional microphone, such as a cardioid, the frequency response of the microphone changes as you move around to the side and back. The severity of this effect can vary from manufacturer, but essentially, your microphone will sound better from the front than the side. Pay attention to the polar pattern of your mic – and use it to your advantage. Shure were in-fact the first microphone company to develop a truly unidirectional microphone in 1939, and the Shure Unidyne capsule (as used in the SM58) remains cutting edge to this day.



2: Cupping the mic head

You might think you’re dope, or whatever the newest word for cool is. But, to your sound engineer – you’re their worst nightmare! Blocking the back of the microphone covers ports, which are vital to the microphone polar pattern and frequency response. Sounding the part, is surely more important than looking the part!

3: Using the Most Expensive Mic by Default

Everyone’s been there. You purchase a brand new posh microphone and use it on absolutely everything. But the truth is, there isn’t really a true correlation between microphone price and the end result. Of course you get what you pay for to some degree, however, although your expensive condenser microphone might sound great on one voice – you might find that with other voices sound better with a dynamic mic. As an example – every John Lennon vocal was actually recorded using the SM57.

4: Too Many Mics

It’s a common mistake to use lots of microphones, with the assumption that more microphones will produce a fuller sound. Unfortunately, due to phase cancellation, the opposite is often the case. Phase coherence must be taken into account when using multiple microphones or your end result will sound thin due to cancelled out frequencies.


5: Lazy Mic Positioning

Paying little or no attention to mic positioning, or taking the attitude of “We’ll just fix it in the mix” is a recurring issue. Modern recording software has made it very easy to hide poor recordings or make the best of a bad situation. My advice – save yourself a headache, get it right from the start! The result is always better and you’re only as strong as your weakest link.

Do you know any examples which you like to add to this list? Post it in the comment box below!

Expert advice

Dont want to make the same (or similar) mistakes?
Shure knows how: For almost every application there are specially designed Shure microphones and wireless solutions. This guide provides you with a basic overview on how microphones, wireless systems and in-ear-monitoring systems work, what you need to consider to select the best product for your requirements, and how to set them up and use them.

First look at the DC 5900 F Flush-mounted Discussion Unit

We at Shure are proud to introduce a new solution for installed conferencing applications. The DDS 5900 F Flush-Mounted Discussion Unit is an attractive alternative for those meeting rooms where there is a need for a permanent discussion system and the aesthetic is a priority. Working with our DDS 5900 series, it easily installs in a tabletop with all the cables conveniently hidden below.


Take a “first look” at the DDS5900 F with Chris Lyons:

The DDS5900 F uses an innovative modular design that provides numerous configuration options. The complete unit consists of a base unit, front plate, button overlay, gooseneck microphone and an optional external loudspeaker. By selecting different combinations of components, the system can be configured with the controls, loudspeaker placement and alternate language selection capabilities that the installation requires.

For more information about the DIS 5900 Digital Discussion System, visit our website: for Dutch: | For French:

Read more about conferencing systems in our previous post: Conferencing Solutions: When to Choose a Digital Discussion System.